As a nonprofit consumer organization our mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves. The organization was founded in 1999 when advertising first flooded the mass media. Consumers lacked a reliable source of information they could depend on to help them distinguish hype from fact and good products from bad ones. Since then SCA has filled that vacuum with a broad range of consumer information. To maintain its independence and impartiality, SCA accepts no outside advertising and no free samples and employs several mystery shoppers and technical experts to buy and test the products it evaluates.

Our vision is of a world where people can make informed choices on safe and sustainable goods and services and in which individual and collective Consumer Rights are secure and respected.
We believe that:

• People: in order to live, all people consume - be it through the satisfaction of the most basic human need, through to considering complex financial products.
• The fundamental rights of all consumers are upheld and protected by corporations, governments and international decision-making bodies.

We think that consumers should be:

• Provided with the right facts and skills, while being protected from misleading promotion, and be able to make confident and empowered decisions
• Be confident that the products and services we buy are safe to use, and have the minimum impact on social and ecological conditions for both producers and consumers.

Our mission is to protect Consumer Rights nationally in order to help protect and empower consumers everywhere.

• To defend, promote, develop and pursue Consumer Rights as the national basis of consumer protection.
• To support, develop and work directly with our constituent member organisations, seeking to protect, inform, give a voice to and secure rights for consumers worldwide.

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